2 minutes with… Ryan Sleeper of Evolytics


2 mins with title2

Greetings Viz fans!

Now this is an exciting one for me. Been trying to get Ryan on board for ages. Anyway, after weeks of ever-increasing bribes he has finally cracked and gets the 2 minutes with treatment.. Enjoy.

VN: So who are you then and what do you do?

profile-picRS: Hi Paul – it was so great to meet you in person in Seattle! Thank you for having me on.I’m Ryan Sleeper, Director of Data Visualization & Analysis at Evolytics.

VN: Tell me about your org

RS: Evolytics is a full-service digital analytics consultancy in Kansas City, Missouri, USA. Our team does anything and everything related to digital analytics including measurement planning, web analytics implementation, testing, and optimization. I come in at the end and help the team and clients understand the data, primarily by using Tableau to help illustrate the stories in the data.

VN: How do you personally use Tableau?

RS: At work, a typical project begins with me using Tableau to do ‘discovery’ analytics. This is the phase where I don’t necessarily know what I am looking for and I am just digging in the data looking for insights related to a client’s business question. Most of this will not be seen by anybody but me. Once I have found the insights / indicators that can be used to measure the success of a client’s objective, the project moves to more of a ‘descriptive’ analytics task, where I create dashboards that help monitor our progress to goals. Occasionally, I also get the opportunity to create self-serve reporting for clients. These are essentially apps that end users can interact with to find their own stories in the data. This is more in-depth than a dashboard, but does not require the client to build anything themselves. I enjoy the challenge of designing these interactive reports with user experience in mind.

In my personal life, I enjoy trying to answer sports questions that I am curious about and sharing the results using Tableau Public.

VN: What has the impact been on your business?

RS: As a full-service analytics company, we’ve always offered reporting and analysis services, but before Tableau, they were more of an included, ‘value-add’ service. Tableau adds so much value to our reporting and analysis to the point where we can now have engagements specifically for Tableau, whether it be training or reporting via Tableau Server.

Tableau has also helped us provide better insights for our clients by reducing the time it takes us to find them.

VN: You have been an outspoken proponent of Tableau Public – what do you like most about it?

RS: I simply would not be as far along as I am without Tableau Public. Much fewer community connections, no Iron Viz, no guest posts at Tableau, probably no Kansas City Tableau User Group, and the list goes on. Tableau Public is my sandbox for developing new Tableau skills that I may not necessarily have the time to risk trying at work. Tableau Public also has a built in community that is there to provide feedback, help answer questions, and encourage you to keep working at it.

VN: What does the Tableau community mean to you and who do you learn from?

RS: I am constantly amazed by the Tableau community’s willingness to help each other. The Tableau community has played a huge role in my personal Tableau development, and not only have they taught me a great deal, but they’ve inspired me to pay it forward whenever I have the chance.

There are too many in the community to name, but I am inspired every single day by the effort, art, and selflessness that the community puts out. I look at nearly every single Viz of the Day and keep up with several blogs, including this one. Chances are if you’ve had a Viz of the Day or been on 2 Minutes, I have learned something from you.

If I had to pick one viz ‘mentor’, it would be Ben Jones of Tableau and dataremixed.com. Ben really pushed me to share my content and keep innovating when I was just getting started on Tableau Public. I also feel like I grew up in my Tableau life with Anya A’Hearn, Kelly Martin, and Ramon Martinez, all of whom I co-presented with during my first Tableau Conference presentation in 2013 and whose work I have studied for a long time.

VN: You’re a fellow TUG leader. Have you got any tips for running a successful TUG?

RS: The KC TUG is relatively new, just now closing in our one-year anniversary, but I have learned a few things so far. My biggest tip is to keep the content non-intimidating for beginners. I have found that at least half of our attendees are just getting started with Tableau and even just evaluating whether or not they want to use Tableau. I recommend including at least one lesson at each of your meetings that your entire audience can feel like they can begin using on their own as soon as they get back to the office.

VN: Could you give me an interesting non-work fact about yourself?

RS: My wife and I really prioritize travel / experiencing different cultures in our lives, and while I am mainly an American football / basketball / baseball guy, I collect soccer (football) scarves from each country I visit. So this year’s Tableau Conference speaker gift, a #Data14 scarf in Seattle’s trademark navy and green, literally could not have been better for me. Some of my favorite scarves include FC Barcelona, Wellington Phoenix, and Morocco’s national team – who I saw at the 1994 World Cup as a boy in 1994. I’ll also be in your neck of the woods in May to pick up my first Premier League scarf.

Awesome stuff thanks a lot Ryan. Don’t forget to give me a shout when you’re over in May – I’ll round up some London data folks and we can show you around.

Until next time… Cheers, Paul

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