I’ve just spent a very enjoyable afternoon at the shiny and brightly coloured offices of Google in the City of London.
The event was part of Social Data Week (#sdday) and was billed as a discussion about social media, data analytics and such like with a product demo of Tableau from Andy Cotgreave (@acotgreave) as well as a couple of panel discussion sessions.
Here’s how the afternoon panned out.
I wasn’t aware of them prior to this session and Tim laid on an excellent introduction to their services and then a demo. DataSift suck in massive volumes of data from social platforms, filter out the crap and irrelevant content and then feed that to big enterprises who use tools like Tableau to perform their analytics. It was amazing to find out that a single tweet contains about 140 different data points that DataSift can report on. Sounds a really good tool. Tim was also super chatty in the breakout sessions and provided some great insight into their business. “It’s not information overload, it’s filter failure”.
Next it was over to Rishi Kumar of Unilever (@Rishi_NK) to discuss how they’ve used data analytics tools and in particular Tableau to achieve their business objectives. It featured how Rishi’s work has allowed them to gain valuable insight into data on social platforms. Very interesting stuff. “Data trumps opinion” was one memorable quote.
Then a bit of a panel discussion where Rishi was joined by a couple more guys including Nathan Sage of PA Consulting. Unfortunately I can’t recall too much about the Q & A session but there were a good few questions from a very engaged audience.
Next up was Brad Kilshaw (@bradderskilshaw), Google’s head of Social, who gave us a tour of the Google portfolio of social tools. He seemed very confident in Google’s ability to be the best in all areas. I’ve got some opinions on that which I’ll elaborate on in a future blog, and also around the area of Platform as a Service which is a big topic in my area at the moment.
The final presenter was the always entertaining Andy Cotgreave (@acotgreave) of Tableau. He gave a demo of the tool and how easy is to turn data into insight. I’m interested in what people thought that have not had any previous Tableau experience. Let me know.
Then it was the final wrap-up panel discussion and again more cool questions.
All in all a good afternoon. I look forward to future sessions.